Six Questions to Ask if You’re Wondering Whether to Protect Your Trademarks in the Metaverse
Published June 27, 2022 Companies ranging from ANHEUSER-BUSCH to ZYRTEC have filed to register their marks for virtual goods and services. Doing so will help these companies to protect their trademark rights in the burgeoning virtual frontier known as the “Metaverse.” While the Metaverse raises numerous questions we may not be able to answer for some time (including, among other questions, how even to define it), there are some questions you can answer now to determine whether trademark registration in