Six Things to Know About Social Media Handles, and How They Can Benefit (or Damage) Your Brand
Published October 26, 2022 This month, YouTube announced that it will begin offering its members the option of choosing a handle for their YouTube channels. While some members already have personalized URLs for their accounts (e.g. “youtube.com/YourBrand”), handles go beyond that and also allow users to link to and comment on a member in many different ways. If your company has a YouTube account, keep an eye out for notifications in YouTube Studio letting you know when your company can