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December 17, 2025

VIDEO | Candid RE:Marks – ‘Stealth Mode’: Establishing Trademark Rights Before Your Big Launch

Trademark attorney John Halski explains the concept of a “stealth trademark” in this episode of Candid Re:Marks. He breaks down how trademark priority works, including the differences between first-to-file and first-to-use systems and how international filings can help establish early rights. Click below to watch and learn key considerations for businesses planning a future launch. >> WATCH VIDEO <<